Marketing automation built
for Canadian home service businesses.
Home service businesses lose more leads to slow follow-up than to bad service. The plumbing call you missed at 7 PM on Tuesday went to the next plumber on the list at 7:04 PM. The Google form filled out on Saturday morning sat in the inbox until Monday at noon. Three jobs lost in a week that you never knew you had. The Canadian home service businesses we work with hire us specifically to close that gap.
Where it's leaking
for most home service businesses and trades.
Missed calls turn into lost jobs in minutes
You can't pick up while you're under a sink, on a roof, or in someone's basement. By the time you call back, the prospect has already booked with whoever did pick up. The cost of a single missed call is the gross margin on a whole job.
Review collection is sporadic
You finish a great job, the customer is happy, and you forget to ask for the review until two weeks later when the moment has passed. Your Google ranking suffers, and so does your bid rate against competitors with more recent five-stars.
Past customers don't get reactivated
Annual furnace tune-up, spring landscaping kickoff, gutter cleaning before winter — every home service has a natural reactivation cadence. Without a system, those calls have to come from someone remembering, which means they mostly don't come.
The home services system we build inside GoHighLevel
Every home service OpsPilot we build is wired around three principles: every lead gets a reply in under sixty seconds, every completed job triggers a review request, and every past customer gets a reactivation prompt at the right season. The system runs while you're on a roof or on a service call — by the time you're back in the truck, the new lead has been replied to, qualified, and tentatively booked.
Full deep-dive on our GoHighLevel build process is on our GoHighLevel agency page.
Every home OpsPilot
includes these.
Instant SMS on every new lead
Form fills get a text reply in seconds. You don't have to look at your phone first.
Missed-call text-back
Missed a call? They get a text within a minute asking how you can help.
Auto review requests after each job
Triggered when you mark the job complete. 5-star ratings go to Google; lower routes to you privately first.
Seasonal reactivation flows
Spring, fall, and pre-winter campaigns that run automatically to past customers.
Online booking + dispatch sync
Customers self-book, the system updates your calendar and texts you.
Invoice + payment in one system
Same platform handles the job, the invoice, and the payment link.
Miracle Home Service
We built Miracle Home Service a new website plus a follow-up system that catches every form fill and missed call. The crew stopped losing jobs to whichever competitor called back first, and booked jobs roughly tripled inside the first quarter after launch.
Read the full case study →Real outcome from a real Canadian home business that hired us to build the system this page describes.
Specific home service businesses and trades we've worked with.
If you're a Canadian home service business and missed calls are costing you more than they should — that's the system we build.
Sub-types of this vertical
Home questions,
answered.
The questions we get every week from home service businesses and trades, answered honestly.
Effectively instant — within five to ten seconds of the form submission. The form on your website is wired directly to GoHighLevel's workflow engine, which fires the SMS as soon as the lead lands. By the time the prospect has finished closing the browser tab, their phone is buzzing.
Yes. We can either port your existing number into GoHighLevel (so all calls and texts flow through the system natively) or we set up a forwarding number that catches missed calls without changing what your customers see. The first option is cleaner; the second is faster to set up. We pick whichever fits your situation.
We follow Google's rules precisely. The system asks customers for a review after a real completed job — never before, never to a list of non-customers. Customers who give 5 stars are sent to Google with their review pre-drafted (Google allows this); customers who indicate they were less than thrilled go to a private feedback form that gets sent to you, not Google. This is exactly the pattern Google recommends.
Two ways: either you tap a button in the GoHighLevel mobile app when you finish (or your office staff does), or we integrate with your existing dispatch or invoicing tool so 'job marked complete' there triggers it here. Plumbers and electricians usually prefer the first; larger crews with admin staff usually prefer the second.
Honest answer: it depends. If you do $100K+ in revenue during your season, the platform fee easily pays for itself by recovering one or two missed jobs. If you run a small seasonal side business doing under $30K a year, the math is tighter and we'll be upfront about it. The first call is where we work that out, no pressure either way.
It routes straight to you (or your office) as a normal SMS conversation. The auto-reply is the opener; the human conversation continues from there. You don't have prospects stuck talking to a bot that can't help them — the system hands off as soon as there's anything to handle.
Yes. Routing rules can be based on service type (electrician vs plumber), geographic area (downtown vs west end), customer tier, urgency, or whatever combination fits your dispatch model. Each tech has their own login and inbox so the leads they're responsible for don't get lost in a shared pool.
Most home service builds come in between $5,000 and $9,000 CAD one-time, plus the GoHighLevel platform fee directly to GoHighLevel (around $97–$497/month USD). Higher end if you have multiple crews, multi-location, or want a rebuilt website on top of the automation. A single recovered job per month typically covers the cost.
Ready to put your
marketing on
autopilot?
Book a free thirty-minute call. We'll look at what your marketing is doing today, find the parts that should be automated, and tell you honestly whether we can help. If we can, we'll show you what working together looks like.
Thirty minutes, no pitch deck, no commitment to do anything after the call.